Roots

An exploration by Chris Quigley and Raul Lansink into open source brands / brand participation / brand co-production . . . or whatever you want to call it. We 're not quite sure what to call "it", and one of the main objectives of this blog is to discover just exactly what "it" is.

Saturday, September 19, 2009

Aristotle's rhetoric

Aristotle's rhetoric was actually a very prescient piece - as it preceded the Cluetrain Manifesto by 2000 years, but got all spot on.

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