Moving markets
We've just done a mini re-brand for our Opinion research company Delib. It's not a major move, as over the last 12 months we've been slowly repositioning ourselves away from the e-democracy market, as it was clear people (and importantly clients) didn't get what "e-democracy" was.
So as good listeners, we've done the do, and moved on to the heady lands of opinion research. It's nice to be positioned in a market where your main competition is the likes of MORI and YouGov.
All I can say is - watch out MORI-Gov, Delib are hot on your heals . . .