E-consultation, Radio One and Delib

I never thought I'd hear Chris Moyles talking about "consultation" - but he did just that in his breakfast show yesterday morning.

As a brand of research activity consultation rates pretty low in the general public's perception - with most people associating consultation exercises with village halls, weak coffee, stale biscuits, and even staler conversation.

So it's nice to see the self-styled "Saviour of Radio" bigging up the BBC Trust's latest consultation exercise - and putting some real energy into it. Maybe this is because this isn't a village hall-styled consultation - but instead an easy-to-use e-consultation without a stale biscuit in sight.

Perhaps as Chris Moyles has now established himself as the Saviour of Radio, he should be looking to move on to save other communication channels. "Chris Moyles Saviour of e-consultation" has a nice ring to it (ish)?!

N.B. I first wrote this piece @ advertising blog Brand Republic