Adland joins in

Seems as though adland has finally caught up . . . Publicis this week announced the launch of Denuo their new innovation shop set up to help the giant network catch-up with the things we've been doing for the last couple of years . . .

I can only think that this is a good thing, as it shows greater acceptance amongst the marketing community of new tech-based communications techniques - such as brand participation. Which means no doubt their 12 bright new things who are heading up the agency will be sniffing around the blogosphere for some nice juicy tips . . .