Roots

An exploration by Chris Quigley and Raul Lansink into open source brands / brand participation / brand co-production . . . or whatever you want to call it. We 're not quite sure what to call "it", and one of the main objectives of this blog is to discover just exactly what "it" is.

Wednesday, February 08, 2006

Bad design, good brands

A quick one:
one thing that has struck me about the new wave of "open source brands" is that they have particularly bad design . . . in fact I'd say truly sh*t design.
This may be particularly harsh, however two core examples of open source brands www.Craigslist.com and www.MySpace.com are both famously badly designed.

The point is that open source brands adhere to different rules to traditional brands. Open source brands are defined by the people who've created the brand, not a million dollar design team . . .

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