Je suis back

Am now back in the UK - hurrah! (ish)
The skiing and weather in France has been amazing for the last few days, and of course I'm not so happy to be back in London.
Hey ho . . .
At the moment I'm trying to fix up a joint blog so that me and my friend Raul in Amsterdam can jointly idle away hours of our lives thinking about brand participation and the like . . . as we've been having email debates about this on an ongoing basis, and we're keen to open this out to the world open source style . . .

The main source of contention in our debate is what we're talking about and what we should call it i.e. the first steps of a serious debate have been set . . .