Ugly is good

It's true - ugly really does sell. According to recent reports online dating site Plenty of Fish is raking in $10,000 a day from Adsense revenue. And the key thing about Plenty of Fish (apart from its free) is that it's about as well-designed as the M25 (not very).

This little nugget follows on from an earlier point I made about the old brand order being replaced by the new. Functionality rules and design comes a less effective second. This is particularly relevant when considering the BBC's recent poor excuse for a social-music idea they call Music Cube. Be overwhelmed and waste precious time creating your own visual music identity to discover the whole process is mostly pointless . . .