An exploration by Chris Quigley and Raul Lansink into open source brands / brand participation / brand co-production . . . or whatever you want to call it. We 're not quite sure what to call "it", and one of the main objectives of this blog is to discover just exactly what "it" is.
Chevy are running a campaign in the US in which you can make your own truck ad online. Unfortunately for Chevy the campaign's been hijacked by a bunch of environmentalists who've decided to make their own anti-Chevy campaign using the very same marketing assets designed to promote the brand.
posted by Thesockman @ 1:16 PM
An exploration by Chris Quigley and Raul Lansink into open source brands / brand participation / brand co-production . . . or whatever you want to call it. We 're not quite sure what to call "it", and one of the main objectives of this blog is to discover just exactly what "it" is.
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