Roots

An exploration by Chris Quigley and Raul Lansink into open source brands / brand participation / brand co-production . . . or whatever you want to call it. We 're not quite sure what to call "it", and one of the main objectives of this blog is to discover just exactly what "it" is.

Monday, April 10, 2006

They're loving it

It looks as though Mc Donalds are loving brand participation too . . . to the extent that they've launched a global competition in which members of the burger loving public can win the chance to appear on their packaging (all 50 million pieces of it).
Read the full news story from Brand Republic here
All consumers will have to do is visit this website, and then explain why they love life - I'd expect if your answer includes the word burger, milk shake or Mc you'd be close to winning your ticket to an early heart-attack induced (but famous) death . . .

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