Socks away!

Drum roll . . .
Finally after 12 months of research + development, I'm happy to announce the launch of my latest baby - the socktastic and sockalicious - SocksforSir.com!

This little venture is based around a v.simple premise: we sell the finest quality socks on subscription, so that the busy modern gent will never have to wear an odd pair of socks again!

As part of the marketing mix, we're putting a fair amount of focus on the notion of brand participation. Kicking things off, we've launched an online magazine called forSir - providing tips for fine living for the modern man. Off the back of this, we'll also be hosting a number of informal dinners to which people (of the sock wearing nature) will be able attend to discuss manly type things. Beyond this we'll be providing an participation mechanic allowing our clients to help develop the next forSir range - going beyond socks.

Ultimately we want our clients to be an integral part of the forSir - as importantly it is critical that we understand customer needs - so we can build the business around these.